Jumbo Wild Film Tour

In 2016, I got the career-changing opportunity to lead a film tour for one of my favorite brands, Patagonia. Instead of being involved in the film’s creation, I was tasked with designing and executing its tour. I produced a 27-screening, 18-city, 30-day film tour of the “Jumbo Wild” documentary, executing delivery of the film and marketing assets - as well as athlete ambassador involvement - at each tour stop. As the only brand representative for many of the stops, I communicated key elements of the Patagonia-Wildsight partnership to audiences across the US and Canada, and collected 10k+ petition signatures while doing so.

Below is a recap deck I made of the campaign.

2016 | Tour coordinator