NIKE
I first joined the brand as brand marketing lead for NikeWomen in emerging markets. I then transitioned to joining the Sustainability team as a writer and digital producer.
sustainability.nike.com
I was tasked with editing existing copy and writing new copy for the launch of sustainability.nike.com (as well as coordinating wire framing and UX flow). Working across the many teams involved (sustainability, legal, corporate communications, product, manufacturing, sourcing and more) meant coordinating competing priorities and brand interests, and ultimately we produced Nike’s first sustainability site (the URL now drives to a general brand values page).
Nike Holiday Campaign
When you work in Emerging Markets, summer in the US means winter in the other hemisphere, and vice versa. Here, I co-produced this shoot for Nike’s southern hemisphere markets, helping with casting, shotlist, asset placement and ultimately even writing the copy for the campaign. A great brand marketing teeth-cutting opportunity!
