The Nature for Life Hub
I led a global communications campaign (“Nature for Life”) for UNDP, convening and managing a network of the highest level climate actors (CEOs, Indigenous leaders, executive directors, heads of state) to call for real change on investing in and protecting nature. During the first-ever virtual UN General Assembly, I designed and executed a 4-day, 18-session side event (the "Nature for Life" Hub) that focused on nature as a key driver for climate action, securing partnerships with and coordinating participation of 300+ speakers and 65+ partner entities. Being handed this task first required me to develop a strategic vision and real call to action for the millions of viewers we ended up getting, and unique cross-channel engagement strategies spanning social media, video production, media partnerships, entertainment and celebrity involvement, written content and the live event series itself. We were able to highlight a variety of climate solutions through our programming, and provide a forum for prime ministers, CEOs and Tribal leaders alike to engage in respectful, interactive dialogue.
2020 | Campaign Director | #NatureForLife
Design, programming & execution
No small feat! All sessions were virtual due to the pandemic (this was one if not the first virtual side event to the UN General Assembly) but that didn’t mean there weren’t call times, green rooms, runs of show and the like.
Quick facts & figures
They speak for themselves! We also had weekly planning calls leading up to the event that all our partner organizations could join to make sure this was as seamless an activation as possible.
VIP elevation
We had over 300 speakers and 65 partner entities, including heads of state, Tribal leaders, CEOs and youth activists.
Impressions
Due to a coordinated amplification effort (built up for several months through tight partner coordination and trust building), our hashtag had millions of impressions throughout several UN and partner channels.
Commitment & impact
The impressions are great, but nothing works without impact. We had a slew of commitments and watershed moments, like Indigenous voices being amplified directly to executives and policymakers.
Visual language & identity
It was important that this campaign stood out, so I worked with the agency What Took You So Long? to craft sharp visuals that mixed real photos with artistic nature portrayals, a visual language the UN still uses to this day for the campaign.
UGC call to action
We were able to elevated partner voices into a side campaign of sorts, compelling audiences to #StandForNature.
